https://www.hollinsworth.com/blog daily 0.75 2021-08-26 https://www.hollinsworth.com/blog/kerning-is-caring monthly 0.5 2021-08-27 https://images.squarespace-cdn.com/content/v1/5e878cd5dc1e6b3b60ad8b78/1630067952947-UB4HLWKJRWLP559H8ZY4/Paint.jpg Blog - Kerning is Caring - I started by cheating somewhat, I made myself some non-repro blue letterforms, but I’m so bad at staying within the lines that they were only semi-effective. I watered down some bright red acrylic and commenced slapping and slathering. https://images.squarespace-cdn.com/content/v1/5e878cd5dc1e6b3b60ad8b78/1630012277174-C6FWREY73O8L8ELUG6WH/TheChanged_Handletter.jpg Blog - Kerning is Caring - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e878cd5dc1e6b3b60ad8b78/1630012089685-TM409GQON3N1IFAVX33F/TheChanged_LogoVariations.jpg Blog - Kerning is Caring - Once I was satisfied with the composed title, I hammered away at the pixels, applying filters and adjustments within Photoshop to produce several different variations of the finished product to show Mongillo. https://images.squarespace-cdn.com/content/v1/5e878cd5dc1e6b3b60ad8b78/1630012125374-HC6CW8S5MBBQIT7XV4FS/CHANGED_OneSheet_Web.jpg Blog - Kerning is Caring - A version was finally settled upon, which led to the vital stage of color and lighting, establishing my first proper collaboration on the project, with acclaimed poster artist Flavio Greco Paglia. 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